I never thought I'd own my own brick and mortar, and here I am, owning my lifelong dream of being my own boss. Spending the last 20 years of my adult life working corporate and switching gears at 46 can be scary. It was scary. Terrifying at times, even. But here I am, owning my own little slice of the American Dream and I have to admit, the pie tastes pretty good.
Why a lingerie boutique, you ask? There's Frederick's of Hollywood. There's Victoria's Secret. But there are SO MANY other lingerie suppliers that most of us have never heard of or cannot find in regular bog box stores. There's Dream Girls, Elegant Moments, Leg Avenue, Shirley of Hollywood, Just Sexy, Marilyn Monroe, Delta Burke, the list goes on. There's even a line based right in my home town, called Escante', and most San Antonian's don't even know that. I had no idea until I started my search for suppliers just how many lingerie manufacturers and companies there were. I thought it was Fred's or VS and that was it. Boy was I ever wrong.
In smaller and independent boutiques around the nation is where you find these relatively unknown brands. You will even find boutiques who sell lingerie made by independent designers. I mean BEAUTIFUL stuff, made with top of the line farics- silk. Real silk. Now, these couture pieces are not for the faint of wallet- but it's HANDMADE, you won't find a boutique carrying 300 pairs of the same silk panties. (You know how we women don't like knowing any woman who owns the same dress we have much less the same pair of panties!) It's not a mass produced kind of thing. It's a specialized target audience. And if you can snag a pair of luxury panties, please drop me a note and brag all you want. I promise I won't be mad at you. Just let me have my "haters gonna hate" moment and I'll get over it - eventually.
As for Aphrodite's Closet, I've decided I'm keeping my price points at this location at around $50, and will probably not carry anything over $75. I'm doing this because A) I want to make sure women who have limited income can still come in and purchase something nice for themselves without breaking the bank, and B) I want to be able to afford my own stuff when I want to buy something! (Kind of like Henry Ford's philosophy when he started) Hey, I don't pull things to take home and just write it off. I BUY it, with funds separate from the boutique. Besides, I HAVE to represent, even if the only people seeing me in my pretty lace teddy is my husband and myself.